Google Tag Manager: The biggest story of the week! Will tag management the Google-style disrupt that market or will it lead to a steady evolution? At least Google does what it’s best at: Offer a simple and userfriendly solution to reach out for a much bigger user base than the „traditional“ vendors. Being a player on that market may become more exciting – and more dangerous…
Web Analytics Demystified’s Eric Peterson on the same topic:
Mr. Kaushik thinks big: In his most current blog post he want to do nothing else than re-defining the ROI of Facebook marketing. „We (CxOs, Marketers, Analysts) don’t really understand what is unique about Facebook. Because we don’t understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. We can do much better.“
The future of PR is participation in talks, not to hold monologues:
Therefore you lose control of your message fast.
With Adobe Social at least you can regain some of it:
How much does SEO cost: An infograph on regional SEO markets (via Cool Infographics):