Link storm: A treasure chest full of user behaviour data and some news on the Adobe Marketing Cloud and Universal Analytics by Google

User behaviour on PCs, phones and tablets differs for sure. But how? GlobalWebIndex has the answer:

Which products are more likely to be purchased online? Which products were at least researched online before getting bought?

And more details on app usage: When which kind of app is used?

And some news on web analytics tools:

Adobe has just released a new version of their Marketing Cloud, including

  • Anomaly detection (to be mean: it’s like Google Intelligence for Adobe Reports & Analytics)
  • Greatly improved real-time reporting capabilities
  • Including statistical indicators (median, mean, standard deviation, …) to ad-hoc analysis

Considering Google’s Universal Analytics? Here’s a detailed list about the difference between Google Analytics and Universal Analytics:

Analytics, Link Storm, Markt