Link storm: Use Market Intelligence data, raise Customer Value, be Mobile!

Need some market intelligence data? Why not use the Consumer Barometer for free? Lots of countries, industries, questions covered.
Example: Hotel bookings in Germany. 61% of male bookers reserve their room online. Female bookers: 79%!
http://www.consumerbarometer.com/#?app=discover&storyId=1&countryId=1,32&productId=30&pageId=2

Appraisal by Mr. Kaushik:
http://www.kaushik.net/avinash/consumer-behavior-research-purchase-analysis/

Need to develop your customer base? Here is a marvellous model on how you could do that:
http://notablur.com/a-beautifully-simple-customer-value-model-and-its-questions/

Mobile is (still) the next web. You need to be there, but most people don’t know what the user wants. Don’t be late:
http://blogs.adobe.com/digitalmarketing/digital-marketing/mobile/party-like-its-1999-mobile-optimization/

Why do you need to be there? Because the user is already waiting!
http://www.smartmetrics.de/2012/10/15/zuruck-in-die-mobile-zukunft/ (in German)

“6 Vital Points for Monitoring and Managing Your Global Online Reputation“:
http://kdpaine.blogs.com/themeasurementstandard/2012/10/6-vital-points-for-monitoring-and-managing-your-global-online-reputation.html

Google Analytics is rolling out real-time analytics support. And although “real-time” is more hype than real benefits there are a few use cases for this feature: controlling social media campaigns, tracking the “going viral” of an ad, and measuring real-time media like TV or podcasts.
http://analytics.blogspot.de/2012/10/real-time-analytics-supports-profiles.html


am 19. Oktober 2012 unter Analytics, Link Storm, Markt
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