Link storm: Google Tag Manager, Facebook ROI, and the future of PR

Google Tag Manager: The biggest story of the week! Will tag management the Google-style disrupt that market or will it lead to a steady evolution? At least Google does what it’s best at: Offer a simple and userfriendly solution to reach out for a much bigger user base than the “traditional” vendors. Being a player on that market may become more exciting - and more dangerous…

Web Analytics Demystified’s Eric Peterson on the same topic:


Mr. Kaushik thinks big: In his most current blog post he want to do nothing else than re-defining the ROI of Facebook marketing. “We (CxOs, Marketers, Analysts) don’t really understand what is unique about Facebook. Because we don’t understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. We can do much better.”


The future of PR is participation in talks, not to hold monologues:

Therefore you lose control of your message fast.
With Adobe Social at least you can regain some of it:


How much does SEO cost: An infograph on regional SEO markets (via Cool Infographics):

am 5. Oktober 2012 unter Analytics, Link Storm, Markt
3 Kommentare


  1. Navinos schrieb am 16. Oktober 2012:

    Google going into tag management is a really interesting move. In my opinion however, deduplication for ROI improvements is one of the main advantages of cookie management systems. I highly doubt that Google will offer a comfortable solution here, as they have obvious interest conflicts (i.e. tilting the attribution towards the AdWords channel…)

  2. Nic Diefenbach schrieb am 16. Oktober 2012:

    Agreed. This will be about tag deployment. Not about cookie management. Still an interesting move:-)

  3. Link storm: Marketing liberation from IT, about customer journeys, and the history of music media :: smartmetrics - the contentmetrics web analytics blog schrieb am 3. März 2014:

    [...] about free tag management systems, toolkits to create landing pages, easily created prediction models, or the [...]

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