Link storm: data-informed culture, mobile marketing, the power of social, and some tool announcements
Beth Kanter on analytics, data visualization, and the data-informed culture. 59 slides well worth your time:
Mobile marketing: Add value and support your customers! Avinash Kaushik has some extremely valuable real-life do’s and don’ts:
Want to track phone calls initiated by the number in your mobile add? It’s possible with SiteCatalyst. It’s also technical, but it works.
Want to know more about data I/O with SiteCatalyst? Here’s an overview:
The new Adobe Social combines social media publishing, moderation and controlling.
And they are publishing several articles on social media topics to support the product launch:
Google Analytics offers a new way to deal with the time consuming part of report creation. They now offer a “shortcut” to, which is like a bookmark. It saves almost all configuration, including segments and sorting.
Webtrekk adds a tag management system to it’s portfolio: “SafeTag”.