Link storm: data-informed culture, mobile marketing, the power of social, and some tool announcements

Beth Kanter on analytics, data visualization, and the data-informed culture. 59 slides well worth your time:
http://kdpaine.blogs.com/themeasurementstandard/2012/09/beth-kanters-data-visualization-slideshow.html

Mobile marketing: Add value and support your customers! Avinash Kaushik has some extremely valuable real-life do’s and don’ts:
http://www.kaushik.net/avinash/mobile-marketing-customer-data-acquisition-behavior-targeting/

Want to track phone calls initiated by the number in your mobile add? It’s possible with SiteCatalyst. It’s also technical, but it works.
http://blogs.adobe.com/digitalmarketing/digital-marketing/mobile/click-to-call-tracking-on-mobile-devices/

Want to know more about data I/O with SiteCatalyst? Here’s an overview:
http://blogs.adobe.com/digitalmarketing/analytics/how-to-get-data-in-and-out-of-sitecatalyst-part-i/

The new Adobe Social combines social media publishing, moderation and controlling.

http://www.adobe.com/products/social.html

And they are publishing several articles on social media topics to support the product launch:
http://blogs.adobe.com/digitalmarketing/category/digital-marketing/social-media/

Google Analytics offers a new way to deal with the time consuming part of report creation. They now offer a “shortcut” to, which is like a bookmark. It saves almost all configuration, including segments and sorting.
http://analytics.blogspot.de/2012/08/get-to-your-data-faster-announcing.html

Webtrekk adds a tag management system to it’s portfolio: “SafeTag”.
http://www.webtrekk.com/fileadmin/pdf/pm/PM_2012/Webtrekk_SafeTag_Meldung_2012-08-21.pdf (PDF)


am 7. September 2012 unter Analytics, Link Storm, Markt, Technik