Link storm: data-informed culture, mobile marketing, the power of social, and some tool announcements

Beth Kanter on analytics, data visualization, and the data-informed culture. 59 slides well worth your time:

Mobile marketing: Add value and support your customers! Avinash Kaushik has some extremely valuable real-life do’s and don’ts:

Want to track phone calls initiated by the number in your mobile add? It’s possible with SiteCatalyst. It’s also technical, but it works.

Want to know more about data I/O with SiteCatalyst? Here’s an overview:

The new Adobe Social combines social media publishing, moderation and controlling.

And they are publishing several articles on social media topics to support the product launch:

Google Analytics offers a new way to deal with the time consuming part of report creation. They now offer a “shortcut” to, which is like a bookmark. It saves almost all configuration, including segments and sorting.

Webtrekk adds a tag management system to it’s portfolio: “SafeTag”. (PDF)

Analytics, Link Storm, Markt, Technik