smartmetrics

Link storm: Linktracking, the state of Web Analytics, Mobile, Testing

Tracking with onClick versus onMouseDown: onMouseDown tracks 1.7 clicks for every click tracked with onClick. Timing? Browser issues?
http://www.cardinalpath.com/experiment-onclick-vs-onmousedown-event-tracking-in-google-analytics/

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How to do Web Analytics? A simple but insightful framework by Avinash Kaushik, covering the steps of Data Capture, Data Reporting, and Data Analysis.
http://www.kaushik.net/avinash/web-analytics-consulting-framework-smarter-decisions/

The state of global digital marketing: what’s happening right now, outlook, and trends.
http://blogs.adobe.com/digitalmarketing/digital-marketing/q2-2012-global-digital-advertising-update-and-emerging-trends/

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Do you have a strategy for Mobile - and do you need one?
http://www.zoommetrix.com/mobile-analytics/screening-through-mobile-metrics/

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Adobe Test&Target: 5 tips to improve your testing skills.
http://blogs.adobe.com/digitalmarketing/personalization/conversion-optimization/top-5-testtarget-power-user-tips/

Google Analytics boosts it’s testing abilities (aka “Content Experiments”):
http://analytics.blogspot.de/2012/07/making-google-analytics-content.html

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