Die Analyse und Bewertung von Content-Seiten ist schwer. Lohnt ein Unternehmensblog? Bringt das teure Video am Ende etwas? Und was ist der ROI der FAQ?
Fehlt eine direkte Verbindung zum Unternehmensziel, ist es schwer, Bewertungen vorzunehmen. Fehlen Bewertungen, fällt es schwer, die Website zu Steuern.
Ganz machtlos sind wir heute aber nicht mehr. Mit dem passenden Werkzeug ist es möglich, Indikatoren für Erfolg zu finden und anhand dieser die Website zu optimieren. Neben dem Verhalten auf der Content-Seite selber können wir uns langfristigere Effekte der “Content Consumption” [weiterlesen ...]
Verfasst von Nic Diefenbach
am 17. Juni 2013 unter
Analytics
Mobile AdRevenue will almost double to 15.8 bn USD says eMarketer. And Google will own 56% of it. That is a higher market share than in total digital AdRevenue (Google: 33.2%). Who are the other players and what is their weight?
http://www.emarketer.com/Article/Google-Takes-Home-Half-of-Worldwide-Mobile-Internet-Ad-Revenues/1009966
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KPIs can be highly aggregated and complex figures: Think about the rules for EBITDA for example. To be actionable it is sometimes necessary to understand the components which build the indicator in the end. But how can you show more details [weiterlesen ...]
Micropayment is talked about for decades now and it’s still in its infant stage. Where do we stay, what are the best solutions we have so far and what obstacles need to be removed?
http://www.baekdal.com/analysis/the-future-of-digital-payments/7DBB81014A9D469999077BF5335C650A9A4F36B7B4EA8DCAFF7E45664C68FDF4
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Do you sell mobile apps? Then this is a must-read for you: “The Data Behind Why Google’s Play Is So Much Harder For Startups To Crack Than the iOS App Store” by Tom Tunguz. Not only for startups.
http://tomtunguz.com/app-store-dynamics
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Adobe analysed customer journey data [weiterlesen ...]
Augmented reality is is here to stay. Next week the Augmented Reality World Expo will show the latest applications and Google (Glass) is the most familiar name but not the only player on that market. So where is your position? What added value can you generate - and get an edge on the competition?
http://qz.com/89467/four-ways-augmented-reality-will-invade-your-life-in-2013/
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26 slides on the state of the web: Why you need to be mobile now, what social networks you need to monitor, where ad spendings and [weiterlesen ...]
Is your website offering a warm welcome or are you slamming the door in your clients’ faces?
According to BusinessInsider and comScore about 50% of the time spent on Facebook is spent using mobile devices (US data). Twitter: 70% mobile time. Let’s put it this way: People like to access places they like from wherever they like. What about your site?
http://www.businessinsider.com/how-mobile-social-networks-have-become-2013-5
And don’t forget to please both mobile and tablet users:
http://readwrite.com/2013/05/23/news-flash-tablets-are-not-smartphones
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Most website conversion rates lie. Far too often [weiterlesen ...]
Have a limited marketing budget? Want to get the most out of it? Do more of what is already working, cut dysfunctional campaigns fast (and try some other), and optimize your landingpages.
Multi-entrepreneur Jason Cohen explains (and solves) the “Low-Budget Online Marketing Dilemma“:
http://blog.asmartbear.com/low-budget-marketing.html
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Different angle on advertisement: Pricing! Why CPC may be wrong for you and when there are better alternatives:
http://www.baekdal.com/insights/cpa-cpm-cpc-wtf/
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Still wondering, what people think about you? Or in doubt of the effects of your social media strategy? The [weiterlesen ...]
Building loyalty (and beneficial long-term relationships) needs understanding the clients and addressing their needs. Thus, knowing clients and the relationship they have to you is vital. The first is done by the data you already have.
For the latter read LoyaltyOne’s Bryan Pearson as he describes the four drivers for loyalty:
http://qz.com/80812/building-trust-through-transactions-the-four-drivers-of-loyalty/
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While talking about “understanding clients”, we should take a look at social media as well. There is a lot of data. About brand perception, about sentiment, about loyalty. It is not [weiterlesen ...]
Unsere Telefonanlage hat den Betrieb wieder aufgenommen, sodass die Niederlassung München wieder unter 089 / 219 65 15 0 erreichbar ist.
Wir entschuldigen uns für eventuell entstandene Unannehmlichkeiten und danken für Ihr Verständnis!
Our telephone system in Munich is working again. You can call us again under 089 / 219 65 15 0.
We apologise for the trouble and thank for your understanding.
Verfasst von Melanie Schmid
am 8. Mai 2013 unter
Analytics
Leider haben wir ein Problem in unserer Münchner Telefonanlage, weshalb Anrufe nicht durchgeschaltet werden.
Wir hoffen, das Morgen früh reparieren zu können, einstweilen wenden Sie sich bitte an die Mobilnummern der Mitarbeiter oder unsere NL Hamburg: 040 1804 336 0
… oder senden Sie ein E-Mail, wir rufen sofort zurück!
Vielen Dank für Ihr Verständnis.
Our telephone system in Munich is not working and we are currently not able to fix it.
Unfortunatelywe can not switch the telephones to our mobiles. So please dial in direct [weiterlesen ...]
Verfasst von Axel Amthor
am 7. Mai 2013 unter
Analytics
How to not do analytics: “Eight Silly Data Myths Marketing People Believe That Get Them Fired” by Mr. Kaushik. Why “‘real-time data analysis’ is an oxymoron” and social awesomeness is not measured in “Likes”.
http://www.kaushik.net/avinash/silly-marketing-data-strategy-metrics-mistakes/
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How to incorporate third-party data? Adobe put together 10 questions to help you build a strategy. From “How can we use third-party data to supply the right content to the right person at the right time?” to “While tools and technology are still developing, how can we unify [weiterlesen ...]
